Abstract

Competitiveness is the ability of producing goods and services that meet the test of international, and at
the same time is also able to maintain a high level of income and sustainable regional produce, or the
ability level of income and employment are high with fixed open to external competition. Competitiveness
also can also be defined as the capacity of Nations to face the challenges of the international markets and
competition while maintaining or increasing income riilnya. Improvement of competitiveness of
agricultural commodities valued contextual and has a strong justification, for the following reasons: (1)
the dominance of the role of the agricultural sector in the structure of employment, the improvement of the
welfare of the community, and poverty reduction, (2) potential natural resources and development
technology in pro-duktivitas and increase the efficiency of farming, (3) the challenges of economic
globalization that requires-tut's ability of competitiveness in the domestic market and export, and (4) the
Government's commitment in the development of agriculture with the objectives of quality growth (growth
and equity) nationally. In the context of the improvement of the competitiveness of agricultural
commodities needed understanding and measuring instrument that can be shared to measure performance
of competitiveness, as well as policy measures in support of performance improvement of competitiveness
in the field. Competitiveness is understood as a static concept. Therefore, the required Dynamics
performance is anticipated to be tended as well as the possible anticipatory policies formulated with
effective.